A brand as an asset to a business

A brand as an asset to a business

The Brand As Asset
When included on the balance sheet, the brand’s equity is an intangible asset like good will. Its value brightens the parent company’s fiscal picture: company’s eager to develop strong brands. An enhanced financial picture allows the parent company to generate revenue, grow and expand. The brand, which is structured to be easily separated from the parent company, may be sold. The brand may be segmented to increase the market by creating sub-brands which appeal to more specific consumer needs, further increasing the value of the brand.

 

In the long term, it’s the brand’s core message that must be honored. All the strong brands – CocaCola, Nike, Calvin Klein, to name a few – give the impression of unswerving confidence, through their billion dollar advertising campaigns. This is exactly the kind of motivational leadership of our emotionally charged culture craves. “The branding statement has to be honest, relevant. For example, the Coke brand is the value of constancy The contour bottle and Spencerian script are promises that the Coke you’ll have in Thailand is the same as the Coke you’ll have in Oakland. “CocaCola – it’s something they grew up with.” Waterbury’s coke is a part of the history of America. adds, “The CocaCola headquarters and museum in Atlanta are a testament to the excellent management of a global brand: A brand that makes a personal connection for almost everyone.”

How Brand is Different from Product

Many organizations use the term “Product brand manager” interchangeably with “Brand Manager.” While most of us could think through the semantic difference between a “product” and a “brand,” it seems that (with a few exceptions) the two concepts became indistinguishable when it comes to their management. This confusion may explain in part why there are so many brands and so many products.

The product is defined by its form and brand function, what it is and what it does. The product is physical attributes, such as price, performance, ease of use, design and style. What a product is able to be relatively simple communicated, rapidly changed and effected in a short term using a number of tools: or add a new one or at least, a different one. A good product / marketing strategist is one who can distill a large amount of data about the consumer, the market, his competition, distribution, and boil it down to the few essential premises that will form the backbone of a focused marketing plan. He should be able to distill these terms. This ability to distill facts down to their simple essence presupposes an excellent knowledge and understanding of the product’s consumer or end-user and buyer.

The brand is almost the opposite on all points. It is merely a promise, a covenant with the customer. Some say that the “logo is the brand” … but this is not so. A logo is meaningless if it does not communicate the brand’s covenant with the consumer. And, whereas communication of a product’s physical attributes is straightforward and fast, communication of brand values ​​is inherently circuitous and slow. Like the character of an individual, the character brand is the most difficult to communicate proactively: The individual can not tell what his character is; the observer must figure it out for himself … an indirect communications process which requires time and absolute consistency. And, contrary to product communication which is best based on one single minded forceful proposition, brand character, like the character of a person, become better defined as it gains in complexity. Lastly, whereas the product manager must gain a superior knowledge of his consumer to be effective, the brand manager’s success is in the profession of the company and its long term corporate players, ie, its top brand management.

Introduction to Working Online: Set of Thoughts


First, do not panic!

I know there are many informations that need to be closed and I know that you feel your brain will explode. Think slowly and do not worry.

Here’s something I think might help. Good friend and great inspiration once said;

“What do you know the second you were born?”

I know, the question is crazy but actually I am very serious. On the day you are born, when you leave your mother’s womb, the first breath of air you take, what do you know?

Do you know how to talk … Walking? Dance? Song? Write? Reject?

Do you know what was the first time love? How about Moonlight Sonata? Can you play Sonata Moonlight of Beethoven? If you do so, you must be in the Guinness Book of World Records. Actually, if you do, I will LOVE YOU and shake your hand! Heck, I will also pay for a meal!

My point here is that we all do not know anything higher than the first time we are brought into this world. Our knowledge is only “instinct”. It has been taught for years that we learn to talk, guide, write, sing, dance, etc. We must “learn” first before this.

Our brains are empty, just waiting to be fed knowledge. We do not know anything. Instinctively we know how to breathe, who our mother is, you get what I say. This is something that needs to be always remembered by the crowd. Why? Because I also fall prey to some kind of wrong thinking.

When we are born, we are developed by our teachings and experiences with what we are surrounded. Our brains are like computers, they only know what they eat and what we face every day. This is our belief system. When we face negative, we tend to see things in a negative way and vice versa.

I can not tell you how many people I am competent with who told me “I can not do it.” “I do not know how to do that”, “I will never have money to do that”, and others. This type of thinking ALWAYS makes a person trapped. For some people, they are fine with it because there always seems to be fear when taking something that has not been done before. He is scary, I understand, believe me, everything is fine.

I started to run away from the opportunity because I was sure I could not do it. I do not think I can. “Where is this origin from?”, I do not know and before you know it, I live by believing that I can never be more than that time. I accidentally chose to get stuck. It is an easy path. The sound is crazy but that’s the process of my thinking.

I had to force myself out of this confusing belief but I still do not know how to do it until one day it comes to my mind … “What do you know the second that you were born?”. It is like the bright light of my life has finally changed! I answered myself, “Nothing”

Because of this awareness, I know that now I can do nothing. What I need to do is spend some time to learn.

Look, I’m not charging as a type of author. I’m sure any of these professional readings can easily show all my grammatical errors in a second, but the way I see them is as follows … if you can read the words I am taip and receive messages that I am conducting, then a comma or period What’s wrong is not the end of the world.

Do you think the richest people on this planet just know how to do what they do? Is their bank account full and willing to leave? No! In fact, the richest man, at one time, at first, did not know anything. What they do know is that it is time to learn and see where the path will take them and see where they are now.

How many stories of glory do you see lately from housewives, single parents, unemployed people and have lost everything, turn it around by learning new ways to earn income? They also do not know anything about it, but choose to try. They do not give any confidence. They start somewhere, learn how, and generate more income than they ever dreamed and keep doing this. Why, because they make a decision and try.

Jad

How Someone Became and Expert

How Someone Became and Expert

So how do you become an expert if you do not now? Here are some key ways to get expert status:
Keep learning: Being an expert means willing to expand your knowledge of what you know. This means educating yourself so you stay on top of your niche. You can not say that you are finished learning because there will always be something new to learn. If you want to become an expert, you must learn to invest in yourself.
Network: Build strong relationships with others in your field. You have to find people in your niche and be willing to help people who are less knowledgeable than you. You also need to promote yourself to others. If you are not sure how to do this, take a course in it. But you have to learn to promote yourself, if you want others to know about you and what you want. How Someone Became and Expert
Practice: Being an expert means practicing what you preach. If you know something that no one else knows, show that you know it by the way of life every day. If you know how to set up a car like no one else did, do it in your own car first. Set an example for others. If you do, people will see you, know that you are truly and expert.
Presentation skills: Learn to use any technology available to you, so you can present your skills to others. This means using whatever is available to you including your website, PowerPoint, mail, e-mail, text, pictures, public conversations, or any media you choose.
Share: As an expert, do your best to share your knowledge and experience with others. If you know something that can help others, share it. By helping others, you in turn help yourself. By doing this, when others know you need an expert, you will be there for them to come. How Someone Became and Expert
Doing all of the above means I will be called an expert. Well, yes and no. You will be on your way. You will at least understand what it means to be an expert. This is the biggest step of all. Once you realize the above, you will become an expert.

Branded marketing

Branded marketing

measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value.
To answer the question stated above it is important to explain what a corporate brand is. It is also important to look into the issue how a corporate brand is beneficial to an organization. What kind of financial benefit it can provide to an organization and to what extent it helps organisations to gain competitive advantages over its competitors.

 

There are several definitions of corporate brands presented by different authors and scholars. Some of the defamations are as follow:

David A. Aaker defined corporate brand as “a corporate brand that will define the corporate heritage, assets and capabilities, people, values ​​and priorities, a local or global frame of reference, and a formance record.”

(Brand portfolio strategy by David A. Aaker, California management review vol46 no3 spring 2004.)

According to Balmer (2003) the corporate brand is seen as a covenanted identity, which is viewed as independent and distinct. Balmer (2001) developed the mnemonic C2ITE (Cultural, intricate, tangible, ethereal and commitment), reflecting the corporate brands.

While Lawer and Knox (2004) states that a corporate brand is a way to conceive, manage and communicate corporate brand values ​​in order to guide managerial decisions, actions and normative firm behaviour. It can then state that the brand is generally the name of a product or a mark of ownership.

So being able to express its self is true and openly and then communicate the message to its consumers clearly.

“The corporate branding philosophy, at it’s core, represents an explicit covenant between organisations and it’s key stakeholder groups, including customers” (Balmer & Greyser, 2003)

Corporate branding can be defined as “corporate brand brand name.” It is an attempt to leverage corporate brand equity to create product brand recognition. ”

wikipedia.org/wiki/Corporate_branding

The keeping of an organization promise can lead to corporate brand equity; This is what consumers hold, strong, and unique associations about the brand in memory (Keller 1993). David Beckham said, “I can not even imagine using any nothing else then Adidas”. Though he is the contracted model for Adidas. This made sports people with money buy that item. Rolex watches can also be for example, Rolex watches for high-class people. This makes people with money buy the Rolex watches to show the class. This is the brand equity of Adidas and Rolex.

Brand equity can be transferred to other products as well. This can be seen in the case of VW buying the Skoda. Before VW got Skoda’s sales declining but in recent years Skoda’s Skoda’s transfer of its brand equity. G.M motors have also bought different corporate brands such as Daewoo and Volvo and have transferred the brand equity to them brands.

This does not stop here there are many benefits of corporate brand. Newman (2001) suggests that the success rate of a new product or service may be a corporate brand behind it. Also costs could be reduced when launching the product or service.

How to Make a Gaming Website That Make Money

How to Make a Gaming Website That Make Money

If you’re a gaming enthusiast who thinks of making money from your passion, you’re just a few simple steps to make it a reality.

Playing games has long been a favorite of the past for millions of people. And in the digital world today, making money from this hobby is easier than ever. All you need is a simple website and gaming knowledge that you can share with your readers.

Game sites are the best way to do what you love without spending much of your time.

No matter what your skill level is, delivering original value to visitors will definitely set you apart from other similar sites.

But do you know how to create a gaming site that will give you a passive income? Read on to find out.

How To Make A Gaming Website That Make Money
Write Interesting and Useful Content

The best and most efficient way to get your website noticed and visited is to write quality blog posts. Articles should be valuable to the reader and solve specific problems.

You can do reviews about your favorite games, writing about the game industry, guides, and travel guides.

If you offer free games on your site, consider making some of them pay, that players need to buy a code to access them.

Finally, consider the SEO aspect of your site if you want to rank well on Google.

Use YouTube Ads

YouTube is the most popular broadcasting platform in the world. And as a gaming lover, you’re in a perfect position to use it to monetize your site through their special game section.

For example, for each article, review or guide you post, create a short video to accompany him. Include actual footage of the game or step by step instructions.

Many people also love watching gamers play, so you can record yourself playing your favorite games and make money in the process.

Sign up for an Affiliate Marketing Program

If you post a game product review on your website, this is a great way to add multiple affiliate links.

The most popular affiliate program is Amazon’s, but you can sign up for others you like.

So every time you review something like the best router for ps4, you’ll add an affiliate link for all the mentioned routers. And if someone clicks on a link and / or buys a product, you will earn a commission.

Creating and Selling Digital Products

If you have an in-depth knowledge of the game industry or niche, you can make money by creating and selling digital products.

This can be an audio book, ebook or course on a particular topic. Although most information can be found on the internet for free, you collect it in one place and give instant access to your readers.

Reporting Tool combit List & Label Version 23 Released Huge Performance Increase and Many New Feat

Reporting Tool combit List & Label Version 23 Released Huge Performance Increase and Many New Feat

Constance / Germany, 11/02/2017 – Version 23 of the reporting tool marks 25 years of List & Label software development. The new version provides a considerable performance boost for users. “Managing Director and Head of Development List & Label Jochen Bartlau. “The database server has been greatly reduced.”

 

The Enterprise edition now includes the combit Report Server. Software developers can use it to provide their customers with a ready-to-install and ready-to-use server-based reporting solution along with their own application without any programming effort. For their own web applications, developers can use the Ad-hoc Designer to implement browser-based design and more. List & Label Designer users will have access to many new features, e.g. the pie and donut charts can now display partial sections instead of a complete circle, or represent several rows of data. Virtual formula variables provide users with direct formatting of values ​​in the variable list via drag & drop. Context-sensitive editing of crosstabs is quick and easy.

Since its first release in 1992, the reporting tool List & Label has established its position on the national and international market. The software manufacturer from Konstanz on the shores of Lake Constance has always managed to adopt the latest technologies and integrate them into its reporting tool at an early stage. Developers using List & Label have a very wide range of programming languages ​​and development environments at their disposal.

 

List & Label 23: Highlights of The New Version

Accelerated Designer Startup The Designer launches much faster, especially for large data structures. The information required is only queried and registered when the user actually needs it, i.e. when accessing data structures. This dramatically reduces database queries. The Web Designer also benefits from CPU performance and above all network bandwidth.

Increased Printing Performance Several optimizations in the preparation of the actual data structure used for printing and exporting have significantly reduced the load on the database server. This increases the printing speed. Data providers created by developers themselves require minor changes. In addition, List & Label recognizes when only the quote accordingly variables are required for report parameters and optimizes the database query accordingly. Memory consumption for crosstabs has also been greatly reduced, especially when using shadow pages.

Report Server Included The Enterprise Edition includes the combit Report Server, a ready-to-install and ready-to-use reporting solution. The web application works in any current browser on all devices. Developers who need a server-based reporting solution can save a lot of development time. A new API allows users to access servers from their own servers.

Ad-Hoc Designer The lean Ad-hoc Designer is a completely browser-based alternative to the locally installed Web Designer and is available as an independent control. Developers can quickly integrate it into their own web applications, and customers can create most reports directly in the browser, even on a tablet.

Relational Linking of Data Sources In order to combine and link data from different sources, it is now possible to simply and define relations between different data sources. For example, customer data from an SQL table is linked to the online order as a CSV from the web shop. Most of the included data providers can be linked in this way.

New Data Provider: Salesforce Integration with the Salesforce web service for direct access to the entire data model.

New Features in Pie and Donut Charts In the Designer, users can now define several data series in the donut chart, which are displayed as nested rings. This allows for easy comparison of different time per

Should Freelancer Rent Office Space

Should Freelancer Rent Office Space

As a freelancer, I have considered pros and cons to work from home vs. having a physical office location on many occasions. There are many real benefits to working at home versus going to work. Let’s search, there are also many benefits to having a physical location, even for a small business. Here are some key factors that show how having a physical office location is a better marketing strategy:
[Address]. Having a business address can actually play a big role in your business’s online visibility. Local businesses with physical locations tend to appear more prominent online than businesses without. As we know, we are in a decade of technology where everything is right at our fingertips. If we do not know the answer to a question, we immediately search online for it. This is what we do when dealing with business services. If an address can improve your online visibility, it’s definitely something to watch out for.

Should Freelancer Rent Office Space

[Innovation]. While people feel innovating at different times and in different ways, is the fact that sharing ideas can make people more innovative. If you work at home and do not regularly communicate with your employees or other partners, it will be difficult to realize the innovative aspects of the physical workplace. While we have video chat features like Skype, it’s not the same as face-to-face collaborative brainstorming.

[Focus]. This one is the most obvious to me. As a freelancer working from home, I realize how difficult it is to keep my work load on certain days. There are so many opportunities to distract while working from home, making it difficult to focus. The nice thing about having an office is that you pay great attention to your workload once you are in the office.

[Consistent Schedule]. I noticed that my schedule was never consistent when I first started off. There will be a day where I will sleep until noon and will not start working long hours after waking up. I would then stay up late and destroy the opportunity to wake up early the next day. Having an office rental gives you a set schedule, while still giving you the freedom to come to the office on the days you choose.

[Psychological Benefits]. Bevmax Headquarters is writing an article that I find very interesting. In the article, they discussed the benefits of freelancers who rent offices. One of the reasons listed is the psychological benefits. They claim that getting out of the office can be a rare occurrence for some casual workers. I know from experience, that this is actually very true. As I began to receive more clients, I realized that I did not set the right schedule for myself to have a lot of social life. I am constantly fighting deadlines and working late into the night. Going to the office gives you a chance to get out of the house, interact socially with passerbys people, and also give you a networking opportunity surrounded by other business offices. Should Freelancer Rent Office Space

Working from home is also important for freelancers. It is important to consider office leasing for important team meetings and conferences. Getting a team together personally can have phenomenal benefits across an organization. If you are an entrepreneur who is not at the team meeting stage, it is equally important to consider a virtual office that has a physical address. Agency rental agencies, such as Bevmax, offer many facilities for their virtual office packages. Having a designated mailing address and fax service is definitely one of the many reasons.

Self-Driving Trucks in the Shipping Industry

Self-Driving Trucks in the Shipping Industry

Whether it’s coming from Google, Apple, Uber or others, self-driving vehicles are going to be a major game changer in the next few years. These are the hardest is the shipping and transport industry. Every day truckers log Thousands of hours driving across the country transporting goods from warehouse to warehouse, but what if the drivers were not needed?
If these shipment trucks could get from point A to point B without the need for drivers, how would this affect the industry? One of the biggest changes to the workforce. Currently there are over 3 million trucks drivers in the USA alone, so this would be quite devastating to the job market. The pros of autonomous trucks would come in shipment companies’ savings as the need for skilled truck drivers would be diminished, the roads would be safer, as so far self-driving vehicles have safer driving records than manned vehicles, and it would also allow shipment managers to better manage their shipment scheduling, as you do not have to worry about taking into account the sleeping / eating needs of the drivers.

 

Shipment managers are probably some of the most excited for this new technology to become mainstream. Currently, there are apps and software platforms that provide freight tracking solutions that provide real-time information and updates on shipments for transport carriers and brokers, but in the future these apps may be even more versatile. They could integrate full shipment automation that would allow the managers to set start times for shipments.

The technology needed to allow completely autonomous shipping trucks is still quite a bit down the line, but it is something that companies need to keep on their radar. Tech companies are racing to be the first to unveil completely self-driving vehicles, when will their goal be achieved? It’s too early to say with certainty, but it’s probably closer than you may think.

Prevent and Treat Termites with These Control Methods

Prevent and Treat Termites with These Control Methods

Termites cause significant damage to wooden structures, including homes. Learn to recognize the signs of a termite infestation in your home and understand how to use available termite control methods in Macon, GA, to prevent further damage to your home.

Signs of Termites

Prevent and Treat Termites with These Control Methods

Here are some of the common signs of termites that you can look for in your home.

Mud tubes on the exterior of your home. These will lead from the ground up the exterior wall. You should also check the exterior of your neighbor’s home for mud tubes if you live in a townhome or similar community where homes are sharing exterior walls.
Small piles of sawdust in corners of your home, including closets.
Hollow sounding wood that should be solid. Termites burrow through the middle of wood, causing the wood to sound hollow when knocked upon.
Simple Termite Control Methods

If you have a wood-burning fireplace, you should ensure that your wood is stored near your home but not touching your home. Termites love moist, dark environments and live in or near wood. Decaying wood piles are a perfect place to find them.

Consider non-commercial termite control options from a local home improvement store. These will not be as thorough and extensive as a professional exterminator, but might get a minor infestation under control if used carefully. These methods include termite bait and stakes that you place in various locations around your home. If, after using these methods, you still see evidence of an active termite infestation, you need to contact a local exterminator. Prevent and Treat Termites with These Control Methods

The benefit of hiring an exterminator to come out to your home and provide a thorough termite inspection and treatment program is that they are trained to catch the signs that you missed. They will be able to differentiate between an active infestation and one that has already been cleared up. Find out what options are available to you by contacting a local exterminator for termite control methods in Macon, GA.

Review: Dennis Hopper as remembered by his right hand man in “Along for the Ride”

Review: Dennis Hopper as remembered by his right hand man in “Along for the Ride”

Actor-director Dennis Hopper and his friend-assistant, Satya de la Manitou, as seen in the new documentary “Along for the Ride.” SIGNIFICANT PRODUCTIONS / HAT & BEARD FILMS

He outlived James Dean, held his own against John Wayne, and with Jack Nicholson created the pinnacle of the 1960s independent film, “Easy Rider.” Dennis Hopper was a maverick, a multi-hyphenate of a most illustrious sort: actor-writer-director-photographer-carouser.

Following “Easy Rider,” he could write his own ticket in Hollywood, and did so, grabbing $ 1 million and final cut from Universal to movie “The Last Movie” in the mountains of Peru. The resulting film may have been art, and the studio was determined it was not commerce, and buried it.

Dennis Hopper filming “The Last Movie.” UNIVERSAL PICTURES
Blacklisted by the studios, Hopper becomes a pariah, though a legendary one. He maintained a bohemian existence in Taos, NM, in the years before he overcame his alcoholism and revived his career with the movie “Apocalypse Now,” “Out of the Blue,” “Blue Velvet,” “Hoosiers” (for which he earned his sole acting Oscar nomination), and “Speed.”

Instrumental to Hopper’s survival was his right-hand man, Satya de la Manitou, whom he met at the time of “Last Movie” and whose friendship and service over decades helped maintain the allure, and the life, of the star, not least of which when he shanghaied the actor off to rehab.

De la Manitou provides wistful narration in the new documentary “Along for the Ride” (opening Friday), in which he basks in the memory of his friend (who died in 2010), and in the special place he held as the adjutant of a genius. [As such, “Along for the Ride” is a pair with another recent documentary, “Filmworker,” in which Leon Vitali recalls the life of he lived at the beck-and-call of another genius, Stanley Kubrick.]

Directed by Nick Ebeling, the documentary features invigorating remembrances from many who were pulled into Hopper’s orbit during the 1970s and ’80s, including Wim directors Wenders and David Lynch, actors Dean Stockwell, Russ Tamblyn and Linda Manz, exec studio Michael Medavoy, musician Dwight Yoakam, architect Frank Gehry, and artists Ed Ruscha and Tony Shafrazi.

Dennis Hopper: 1936-2010
29 PHOTOS
Dennis Hopper: 1936-2010
De la Manitou binds it together, rummaging through storage units and scrapbooks, the bleakly beautiful landscape of Taos, and the Peruvian locations of “The Last Movie,” which refused to change from how they looked almost five decades ago, when Hopper brought the artifice of cinema for a story about the artifice of cinema.

The movie’s soundtrack is smothered at times by a score from Gemma Thompson (of Savages), but the crisp, black-and-white cinematography by Ebeling, Danny Reams and Randy Wedick, rare photographs, and snippets of Super 8mm footage taken on the locations of the two movies and soirees, pull you right into the period.

The film is a black-and-white contact sheet of a movie – nostalgic fragments in time lovingly preserved and highlighted by grease pencils, used to illuminate a portrait that is nonetheless too big to be contained in any single account, no matter how devotional .